Risk Management – Safety and Design Considered

April 9, 2012 - Posted in Risk Management - Permalink

The procedures and processes in your business must be efficient, and you should have methods of operation which take into consideration risk management. When you are designing these processes safety is something which may not necessarily be a major consideration for you, but it definitely should be. There are all sorts of OSHA standards, and I don’t recommend that you break any – however, sometimes OSHA standards in certain circumstances can create unsafe situations.

The reality is that you need to keep your business model and processes within the boundaries of OSHA law to prevent lawsuits, and regulatory fines. Nevertheless, let me explain to you one case study and example, something in my own company prior to retirement which always bothered me. We used pressure washers and steam cleaners to clean fleets of vehicles under contract. Readmore »

Niche Marketing and it Advantages

April 2, 2012 - Posted in Small Business - Permalink

Niche marketing is definitely risky. It relies on a very small target market and focuses on very limited products and services. However, a lot of people still find niche specific marketing very profitable. In fact, even bigger companies still employ such a strategy. Here are some of the reasons why niche marketing is a good choice for some.

Less competition…

Because niche specific marketing focuses on specific or particular services or products, niche marketers address very specific needs. As a result, you have less competition to worry about. The specialized nature of niche markets count more than the ability of the company to address every need.

For example, instead of coming up with a company that sells cars, establish a company for cars that run on water or hydrogen. This makes your company very specific and, at the same time, a significant contender to the big car manufacturing companies. Because your products are unique, you can take a good chunk of the car-buying market without the big boys doing anything about it. Readmore »

How Web Design Can Increase Your Income for Adelaide Businesses

March 23, 2012 - Posted in Small Business - Permalink

Website design is part science, part art. The science part is in the coding and developing your marketing strategy based on solid fundamentals and strategies that work and get results. For instance, we know from user eye tracking studies, that the hottest part of a website is the top left corner of the page and the bottom right, with lesser hotspots in between in a zigzag fashion from left to right and down.

The art part of website design is the web design. You want your site to be attractive, you want it be functional, but you you also want it to get results.

So how do you achieve both and increase your revenue for your Adelaide business online?

There’s an old saying among web developers which is “An ugly website that makes money is more attractive than a pretty one that doesn’t.” Readmore »

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